How Senior Living Is Finding Success in Social Media Marketing

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Social media has yet to rise as a cornerstone for senior living marketing; in part because the audience to which it markets is not the mainstream user of Twitter, Facebook, or growing sites like Instagram.

Twitter users among the 65-plus population counted just 5% as of January 2014, with just shy of half of the age group reporting use of social media sites in general, according to the Pew Research Center, which compiles data across the U.S. on social media use.

But some communities are now finding that social media can play an integral role in promoting communities—not directly to consumers, but as a ways to gain the following of other industry players, and in turn, local and national media. Read More…